How to Pitch Top Publications in 2022

Amber Petty
4 min readApr 9, 2021

Anyone can pitch any publication and it’s not annoying.

Photo by Clem Onojeghuo on Unsplash

When I started freelance writing, I never considered pitching publications directly.

“Why would Real Simple want to hear from me? I’d just be annoying them!” I thought.

So, I kept writing for small places, responding to ads, and assumed that people only wrote for magazines or places like The New York Times if they were on staff or super fancy.

Years later, I learned that anyone can pitch any publication. Anyone. Will everyone get a pitch accepted by the Washington Post? No. But it’s not annoying or rude to try. And sometimes, even without a lot of published samples, you’ll get a yes.

A student of mine published an op-ed in the New York Times with no previously published samples. This doesn’t happen all the time, but it happens. Here’s how you can pitch top publications in 2021.

Write a Pitch

Have you looked at the internet? It has a lot of content. And editors need to keep pumping out content on a near constant basis. That’s where your pitch comes in!

Instead of pitching yourself as a writer (“Hello. I’m a writer. Can I write for Cosmo now?”), you want to pitch a specific story idea. Not an umbrella topic (“Falcon and the Winter Soldier

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Amber Petty

Writer for the New York Times, Bustle, Greatist, MTV, IFC, Snooki’s blog. Want to hear about open writing jobs? Sign up for my free newsletter at AmberPetty.com